All about Selberry

Our story

The story of Frutas Hermanos Pulido began in 2003, though its roots go much deeper into a family's passion for the land and its fruits. It was José and Ildefonsa, with effort, wisdom, and a deep love for agriculture, who laid the foundation for what we are today.

From those first crops in the fertile lands of Huelva, our company has grown and evolved without ever losing its essence. Today, we continue to cultivate berries with the same dedication, combining inherited experience with innovative and sustainable technologies.

Over the years, we’ve worked with national and international clients, adapting to their needs and helping them achieve their goals through premium-quality produce.

When you place your trust in us, you're not just making an order you’re tapping into decades of knowledge, commitment, and personalized support. From your very first inquiry, our team will be by your side, providing friendly, efficient service focused on offering integrated and sustainable solutions.

Our services

At Selberry, we provide comprehensive B2B supply chain solutions for the production, commercialization, and international distribution of premium blueberries. We manage every single stage of the process—from advanced cultivation to final cold-chain delivery—ensuring reliable volume availability, strict quality control, and a certified commitment to sustainability for global retailers.

Varietal Planning & Cultivation

We grow 8 premium blueberry varieties on our own land. Using sustainable techniques, we align our harvesting schedule perfectly with European retail supply windows.

Harvesting & Quality Control

Our berries are carefully handpicked at peak ripeness. Immediate field-to-cooler transit ensures maximum fruit firmness, natural bloom, and premium quality.

Cold Storage & Cold-Chain Logistics

We operate modern cold storage facilities maintained at a strict 2°C, preserving optimal freshness and shelf-life from Huelva to final international destinations.

Sustainable & Tailored Packaging

We offer customizable and 100% recyclable packaging solutions, designed to protect the fruit and meet the specific formatting demands of European supermarkets.

Varieties

At Selberry, we work with a carefully selected range of blueberry varieties, adapted to meet diverse market needs, harvest seasons, and preferences in flavor, texture, and size.

Thanks to our experience and continuous research, we offer high-yield varieties tailored to specific climates always with the goal of ensuring quality, freshness, and year-round availability.

Would you like to learn more about our varieties?

Varieties

Plus Berries

Selberry is part of Plus Berries, a strategic alliance formed by six companies located in southern Spain, all specialized in the production of high-quality berries and stone fruits.

This collaborative effort allows us to jointly market a wide variety of fresh fruit, directly from the grower, while maintaining the highest standards of quality, traceability, and logistical efficiency.

Thanks to this partnership, our clients benefit from:

A diverse and consistent supply of seasonal fruit.
A single commercial contact, simplifying the purchasing process.
Maximum freshness and quality assurance, straight from the source.

Plus Berries is an innovative initiative that strengthens our commitment to excellence, customer proximity, and the sustainable growth of the berry sector.

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