All about Selberry

Our story

The story of Frutas Hermanos Pulido began in 2003, though its roots go much deeper into a family's passion for the land and its fruits. It was José and Ildefonsa, with effort, wisdom, and a deep love for agriculture, who laid the foundation for what we are today.

From those first crops in the fertile lands of Huelva, our company has grown and evolved without ever losing its essence. Today, we continue to cultivate berries with the same dedication, combining inherited experience with innovative and sustainable technologies.

Over the years, we’ve worked with national and international clients, adapting to their needs and helping them achieve their goals through premium-quality produce.

When you place your trust in us, you're not just making an order you’re tapping into decades of knowledge, commitment, and personalized support. From your very first inquiry, our team will be by your side, providing friendly, efficient service focused on offering integrated and sustainable solutions.

Our services

At Selberry, we offer a comprehensive service in the production and commercialization of blueberries, covering every stage of the process—from cultivation to final delivery. Our mission is to ensure continuous availability, superior quality, and a strong commitment to sustainability for our clients.

Production

We carefully select the best blueberry varieties on the market and tend to our plants year-round using advanced and sustainable techniques. This allows us to deliver fruit with exceptional flavor, texture, and resilience.

Harvesting

Our blueberries are handpicked by a skilled team that selects only the fruit at its optimal ripeness. Cleanliness, precision, and respect for the product are our top priorities during this phase.

Cold Storage

We operate modern cold storage facilities that keep our fruit at a consistent temperature of 2 °C, preserving its freshness, flavor, and nutritional value from the field to the final destination.

Sustainable Packaging

We use 100% recyclable and eco-friendly cardboard boxes to package our products, staying true to our environmentally responsible farming practices. Every detail matters in our commitment to sustainability.

Varieties

At Selberry, we work with a carefully selected range of blueberry varieties, adapted to meet diverse market needs, harvest seasons, and preferences in flavor, texture, and size.

Thanks to our experience and continuous research, we offer high-yield varieties tailored to specific climates always with the goal of ensuring quality, freshness, and year-round availability.

Would you like to learn more about our varieties?

Our commercial team will provide personalized guidance based on your needs. Get in touch with us and we’ll share detailed technical information, production schedules, and recommendations for your market.

Plus Berries

Selberry is part of Plus Berries, a strategic alliance formed by six companies located in southern Spain, all specialized in the production of high-quality berries and stone fruits.

This collaborative effort allows us to jointly market a wide variety of fresh fruit, directly from the grower, while maintaining the highest standards of quality, traceability, and logistical efficiency.

Thanks to this partnership, our clients benefit from:

A diverse and consistent supply of seasonal fruit.
A single commercial contact, simplifying the purchasing process.
Maximum freshness and quality assurance, straight from the source.

Plus Berries is an innovative initiative that strengthens our commitment to excellence, customer proximity, and the sustainable growth of the berry sector.

Page updated

Google Sites

Report abuse